About KLAB Company
KLAB Company is a global entertainment and media organization known for its innovative promotional campaigns, international artist collaborations, and fast‑moving digital culture. As an International Marketing Assistant, I assisted in the creation and rollout of promotional materials for artist LMST’s single “Satellite.” Although this was only a one‑month program, I played an active role in supporting the campaign and collaborating with the global team. Our team's efforts more than tripled LMST's YouTube subscribers, growing the channel from 1,000 to 3,000+ total subscribers.
Mission 1: Case Studies
I analyzed successful marketing campaigns and developed tailored recommendations for LMST. The first page of my submission outlines the case studies I conducted, and the second page includes strategic suggestions to strengthen LMST’s social media presence and audience engagement.
Mission 2: Playlist Outreach
I contacted playlist curators across Apple Music, YouTube, and Spotify to secure potential placements for LMST’s single “Satellite.” This outreach helped expand the song’s visibility and introduce it to new listeners through curated playlists.
Missions 3 & 4: Content Production for Social Channels
I produced two TikTok videos and conducted an interview with LMST, which I later developed into a written blog post and shared on my personal LinkedIn. All content from these missions is featured below.