About KLAB Company
KLAB Company is a global entertainment and media organization known for its innovative promotional campaigns, international artist collaborations, and fast‑moving digital culture. As a Global Supporter, I assisted in the creation and rollout of promotional materials for artist LMST’s single “Satellite.” Although this was only a one‑month program, I played an active role in supporting the campaign and collaborating with the global team. Below are the missions I participated in as part of the project.
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Our team’s efforts more than doubled LMST’s YouTube subscribers, growing the channel from 650 to 1,200 total subscribers. I participated in every mission throughout the program, which placed me among the top supporters and earned me a “How to Work in the K‑Pop Industry” e‑book along with a certificate of completion.
Mission 1: Case Studies
For this mission, I analyzed successful marketing campaigns and developed tailored recommendations for LMST. The first page of the document outlines the case studies I conducted, and the second page includes the strategic suggestions I provided to help strengthen LMST’s social media presence.
Mission 2: Playlist Outreach
For this mission, I contacted playlist curators across Apple Music, YouTube, and Spotify to secure potential placements for LMST’s single “Satellite.” This outreach helped expand the song’s visibility and introduced it to new listeners through curated playlists.
Missions 3 & 4: Content Production for Social Channels
For these missions, I created two TikTok videos and conducted an interview with LMST, which I later developed into a written blog post and shared on my personal LinkedIn. You can find all of this content featured below.