About Hockers Home Services
Hockers Home Services is a second‑generation, family‑owned home services company that has served the Green Bay, WI community for over 40 years. As a full‑service provider offering plumbing, HVAC, and electrical solutions, Hockers is deeply rooted in the local community and committed to delivering trustworthy, high‑quality service.
As the Community Engagement Specialist, I serve as the connection point between Hockers and the community. My work focuses on building relationships, strengthening brand presence, and ensuring the company shows up meaningfully in the spaces where our customers live and gather.
This includes:
-
Managing local events and community activations
-
Overseeing chamber memberships and business networking
-
Coordinating sponsorships and partnerships
-
Representing the company at community functions
-
Creating content that highlights our team, values, and community involvement
A major part of my role involves managing Hockers’ social media presence. Our primary audience includes middle‑aged homeowners, parents, and grandparents, which makes Facebook our most active platform.
Our goal was to develop a voice that felt professional yet friendly — the tone of “your favorite neighborhood plumber.” To build trust, we prioritized real people and real stories, showcasing our technicians, office staff, and community involvement.
My responsibilities included:
-
Creating and scheduling content across platforms
-
Producing short‑form videos and graphics
-
Writing social copy aligned with brand voice
-
Highlighting team culture and community events
-
Monitoring engagement and adjusting strategy based on performance
You can explore a selection of my social media work, graphics, and videos below.
