Hockers Home Services Experience

Hockers Home Services is a second‑generation home services company that has served the Green Bay, WI community for over 40 years. As a full‑service provider offering plumbing, HVAC, and electrical solutions, Hockers is deeply rooted in the local community and committed to delivering trustworthy, high‑quality service.

As the Community Engagement Specialist, I serve as the connection point between Hockers and the community. My work focuses on building relationships, strengthening brand presence, and ensuring the company shows up meaningfully in the spaces where our customers live and gather.

This includes:

Managing local events and community activations
Overseeing chamber memberships and business networking
Coordinating sponsorships and partnerships
Representing the company at community functions
Creating content that highlights our team, values, and community involvement

A major part of my role involves managing Hockers’ social media presence. Our primary audience includes middle‑aged homeowners, parents, and grandparents, which makes Facebook our most active platform.

Our goal was to develop a voice that felt professional yet friendly — the tone of “your favorite neighborhood plumber.” To build trust, we prioritized real people and real stories, showcasing our technicians, office staff, and community involvement.

Key Outcomes

Lead 4–5 community activation events each quarter, overseeing planning, promotion, on‑site execution, and follow‑up workflows that consistently generate 100+ qualified leads and strengthen brand visibility in local markets.
Manage the brand’s organic social presence by producing 2–3 weekly posts across platforms, using storytelling, trend‑aligned content, and analytics to drive an estimated 30% lift in engagement.
Create on‑site marketing materials, signage, and engagement incentives that enhance event participation by 25%+ and support a cohesive, customer‑friendly brand experience.
Plan and execute quarterly employee appreciation events, coordinating logistics, communication, and creative programming that result in 75%+ staff participation and improved internal culture.
Collaborate with leadership to ensure all engagement initiatives directly support business goals, contributing to stronger customer conversion and long‑term community relationships.

You can explore a selection of my social media work, graphics, and videos below.